MISSION

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To transform the City of Tarlac into a sought-after transient tourist destination with the following objectives: 1. To standardize and accredit all tourism-related business operating within the bounds of the city. 2. To continually create, develop, improve and upgrade tourist amenities and facilities. 3. To fast-track infrastructure development to spur tourism escalation. 4. To revitalize existing tourist spots. 5. To construct well-paved roads leading to tourist destinations. 6. To intensify tourism information campaigns/promotional materials and aggressively market tourism areas and potential tourism investment sites. 7. To conduct revenue-generating festivals.